Work — all of it live, none of it staged
Every project below is open in a browser right now. Each case study names exactly what we did, what we decided, and what we deliberately did not do — so you can judge the work, not the writeup.
Client work2026
Coastal boutique - Shopify OS 2.0
An Old Florida boutique on Anna Maria Island: editorial navy-and-gilt layouts, four named departments, and a page for every one-of-a-kind piece — shipped as a custom Shopify theme the owner runs herself.
Client work2026
Cannabis-commerce payments - static Vite build
Payment infrastructure for licensed dispensaries, in gold-on-black: a rebate calculator whose inputs carry into the application, a clickable terminal demo, and a ten-row comparison against a typical current provider.
Client work2026
Dispensary cash access - hand-built static site
A dispensary cash-access company lifted out of a dated Elementor page builder into a hand-built static site: the Remote ATM flow explained step by step, a two-step fit check, and a compliance section written to be read closely.
Client work2026
UK close-up magician - static Vite build
A close-up magician's booking site in dark burgundy and gold: three service pages a visitor picks between in one glance, his own photographs dealt out like a hand of cards, and one enquiry form that emails him directly, with WhatsApp as the fallback.
Client work2026
San Diego rugby club, est. 1954 - static build on Vercel
The seventy-year-old San Diego rugby club, online properly: a match-day home page, a fixture hub, a full senior squad, a decade-by-decade archive back to 1954, a USA Eagles alumni wall, a youth pathway, and a join form that reaches a volunteer.
Founder's in-house build2026
Founder's in-house work, not a client engagement - Rails 8 + Hotwire
Built in-house as a Loyal employee, not as a Carlsbad Web & AI client engagement. A CTV and mobile publishing platform's full marketing site: two product pillars kept separate, a reach calculator a media buyer can push on, and a detail page for every app in the catalogue.
One of these is labelled differently on purpose: loyal.app is the founder’s in-house work as a Loyal employee, not a client engagement. It is shown because the build is real and inspectable — and labelled because the distinction matters.
These two were built unprompted, to show what the studio can do for a kind of business we would like to work with. Neither was commissioned, reviewed, or endorsed by the business named — the storylines in them are illustrative. They are demos of craft, not client results.
Concept demo
Concept demo - neighborhood pub
An unsolicited concept demo for a San Marcos pub: a 60-plus tap board with a detail view for every pour, an events calendar, a reservation flow that texts the owner with no backend, and an AI concierge.
Concept demo
Concept demo - British pub, San Diego
An unsolicited concept demo for San Diego's oldest British pub: a six-page site where the tap wall, the quiz calendar and tonight's special are data rather than pages, and the home page tells you what is on before you have scrolled.
04 — How the work gets checked
01
Layouts are decided against real content at real sizes, not in a mockup that falls apart when the actual words arrive.
02
Your copy, your photos, your prices go in during the build, because a site approved with placeholder text has not really been approved.
03
Keyboard navigation, contrast, and a throttled mobile profile are tested before a site ships — and we share the measurements from those runs rather than quoting a standing score.
04
Everything we ship stays open in a browser. If a claim on this page cannot survive you opening the site, we should not be making it.
Send one URL and get five prioritized findings back — the same checks we run on our own launches, pointed at yours.
