Work — all of it live, none of it staged
Every project below is open in a browser right now. Each case study names exactly what we did, what we decided, and what we deliberately did not do — so you can judge the work, not the writeup.
Client work2026
Coastal boutique - Shopify OS 2.0
An Old Florida boutique on Anna Maria Island: editorial navy-and-gilt layouts, four named departments, and a page for every one-of-a-kind piece — shipped as a custom Shopify theme the owner runs herself.
Client work2026
Cannabis-commerce payments - static Vite build
Payment infrastructure for licensed dispensaries, in gold-on-black: a rebate calculator whose inputs carry into the application, a clickable terminal demo, and a ten-row comparison against a typical current provider.
Client work2026
Dispensary cash access - hand-built static site
A dispensary cash-access company lifted out of a dated Elementor page builder into a hand-built static site: the Remote ATM flow explained step by step, a two-step fit check, and a compliance section written to be read closely.
Founder's in-house build2026
Founder's in-house work, not a client engagement - Rails 8 + Hotwire
Built in-house as a Loyal employee, not as a Carlsbad Web & AI client engagement. A CTV and mobile publishing platform's full marketing site: two product pillars kept separate, a reach calculator a media buyer can push on, and a detail page for every app in the catalogue.
One of these is labelled differently on purpose: loyal.app is the founder’s in-house work as a Loyal employee, not a client engagement. It is shown because the build is real and inspectable — and labelled because the distinction matters.
These two were built unprompted, to show what the studio can do for a kind of business we would like to work with. Neither was commissioned, reviewed, or endorsed by the business named — the storylines in them are illustrative. They are demos of craft, not client results.
Concept demo
Concept demo - neighborhood pub
An unsolicited concept demo for a San Marcos pub: a 60-plus tap board with a detail view for every pour, an events calendar, a reservation flow that texts the owner with no backend, and an AI concierge.
Concept demo2026
Concept demo - amateur sports club
An unsolicited concept demo for a San Diego rugby club: a dark match-day site with a Match Centre, full season fixtures, an honours and Eagles alumni wall, a club shop with a working bag, and a club assistant.
04 — How the work gets checked
01
Layouts are decided against real content at real sizes, not in a mockup that falls apart when the actual words arrive.
02
Your copy, your photos, your prices go in during the build, because a site approved with placeholder text has not really been approved.
03
Keyboard navigation, contrast, and a throttled mobile profile are tested before a site ships — and we share the measurements from those runs rather than quoting a standing score.
04
Everything we ship stays open in a browser. If a claim on this page cannot survive you opening the site, we should not be making it.
Send one URL and get five prioritized findings back — the same checks we run on our own launches, pointed at yours.
