About Carlsbad AI
We help business owners choose where automation can save staff time and reduce operating costs, then handle the build and support. Our focus is Carlsbad and North County, and we work with you online.
The project starts with a task your team keeps repeating. It might be a missed call, an overdue follow-up or the same details being entered twice.
You do not need a technical plan. We look at how the job gets done today, help you choose what is worth changing and explain the setup and running costs. Then we build it, show your team how it works and provide the support you choose.
Video marketing is the creative side of the work: a brief, a concept and a finished film. Websites remain available on their own or as part of the wider project.
The person behind the work
Larkin founded Carlsbad AI and leads design and build on projects. His background includes 10 years of design and video work for athletes and brands, art school and finance studies at the University of Oklahoma.
He also spent a semester at the University of Westminster in London. His work combines design and video production with hands-on builds, from websites to AI assistants.
The video portfolio includes iPredicta commercial concepts and Larkin’s in-house work as a Loyal employee. The website portfolio labels client work, concepts and team experience.
Look at the time, cost and people involved before choosing a tool. Start with a workflow that has a clear purpose.
Set the source content and the boundaries. Make it clear when an assistant or workflow should hand over to your team.
You own the code and content. For automation, we agree on account access and support before the build begins.
Open the live work and see our role in it. We label concept demos and prior team experience separately from client work.
The team’s earlier experience belongs to the people named below. It is separate from Carlsbad AI’s client results. Growth and partnership roles join where the project calls for them.
Larkin leads design and build. The wider team brings experience in growth and building companies, with roles agreed for each project.
Larkin founded Carlsbad AI and leads workflow automation, video marketing and website projects. He brings 10 years of design and video work for athletes and brands. His work also covers product analytics and website builds.
Greg advises on brand and strategy. He cofounded Verve as CMO and worked in location-based mobile advertising. He previously led marketing at Intel and NTN Buzztime. Greg is a retired USMC Colonel and combat veteran.
Austin cofounded Carlsbad AI and helps keep the team sharp. A business and real estate student at SMU's Cox School of Business, he works with SMU Football producing and editing film, and brings a former captain's leadership and team-building instincts to how the studio runs.
Simon leads sales and the first conversation with every client. An economics student at USC, currently a summer analyst in J.P. Morgan's Private Bank and an incoming Goldman Sachs private wealth analyst, with consulting work at USC Rev and LA Community Impact. The job is the same either way: sit with an owner, work out what the business actually needs, and match it to the right plan.
Tom founded and scaled Verve, the mobile advertising company, through to a public-market exit, and serves as CEO of Loyal. A former venture capitalist at BlueRun Ventures and corporate development lead at Nokia, he advises on growth strategy and partnerships.
Tell us where your team spends too much time or where work gets stuck.
