Ship fast, in the open
Small visible steps, real screens in days, and a launch measured in weeks, not quarters.
— After dark — the people behind the light
The night shift.
A small senior studio on the Carlsbad coast. We build fast, beautiful websites and honest AI — and while you sleep, our agents keep answering. These are the people who keep the light on.
Carlsbad Web & AI is a small, senior studio. We build the kind of website that makes a visitor trust you in the first three seconds, and the kind of AI agent that turns a question into a customer.
We are new, and we are upfront about it. What that means for you is sharp pricing, direct access to the people doing the work, and a team that treats your launch like its own reputation — because right now, it is.
Fast sites. Honest AI. Built on the coast, made to work anywhere.
Operating principles
HOW WE WORK.
You own everything
The code, the CMS, the keys. No proprietary lock-in and no hostage situations.
AI that tells the truth
Agents that answer from your real content, admit what they do not know, and hand off cleanly.
Senior attention
You work directly with the people building your project. Nothing gets handed to a junior queue.
Meet the team
A small group with real backgrounds in design, growth, and building companies. When you hire us, these are the people on your project.
Larkin founded Carlsbad Web AI to bring agency-quality websites and AI to local businesses at a fair price. He pairs ten years of design and video work for athletes and brands with hands-on product, analytics, and web-building experience.
- Web & product analytics
- 10 yrs design & video
- Finance, Univ. of Oklahoma
Greg shapes how the studio shows up — brand, positioning, and the strategy behind every site we build. He cofounded Verve as CMO, helping pioneer location-based mobile advertising, and earlier led marketing at Intel and NTN Buzztime. A retired USMC Colonel and combat veteran, he brings red-team critical thinking to every brand.
- Cofounder & CMO, Verve
- Marketing, Intel & NTN Buzztime
- USMC Colonel (Ret.)
- MBA, Notre Dame Mendoza
Austin cofounded Carlsbad Web AI and helps keep the team sharp. A business and real estate student at SMU's Cox School of Business, he works with SMU Football producing and editing film, and brings a former captain's leadership and team-building instincts to how the studio runs.
- Real Estate Finance, SMU Cox
- SMU Football, video & ops
- Leadership
Tyler Rhine
Partnerships
Tyler leads partnerships and client relationships. She holds a sports business degree from Ole Miss and worked with Ole Miss Baseball, experience she draws on to grow brands and keep partners happy.
- Sports Business, Ole Miss
- Ole Miss Baseball
Tom founded and scaled Verve, the mobile advertising company, through to a public-market exit, and serves as CEO of Loyal. A former venture capitalist at BlueRun Ventures and corporate development lead at Nokia, he advises the studio on strategy, partnerships, and growth.
- Founder & CEO, Verve
- CEO, Loyal
- BlueRun Ventures
- Nokia Corp Dev
07Process
How a build goes.
Short, transparent, and quick. Most projects go from first call to live in one to three weeks.
- 01
Scope
One call to map the goal, the audience, and what done actually looks like.
- 02
Design
You see real screens in days, not slideware, and we iterate fast on them.
- 03
Build
Hand-coded on Next.js, with the AI agent trained on your real content.
- 04
Launch
We ship, measure, and tune. You get the keys, the code, and the numbers.
The standards every build is held to
- Under 1s
- the load time we build to
- 95+
- Lighthouse score we target
- WCAG AA
- our accessibility baseline
- 1 to 3 wks
- typical first call to launch
The light stays on